Privacy Policy
This notice explains what data MERCONSULT collects from visitors to this website, why, and what rights you have as a data subject. Last updated August 2026.
Data Controller
Industria Nordica Oy (MERCONSULT)
Business ID / VAT number: FI34418333
Email: info@merconsult.fi
Website: www.merconsult.fi
What Data We Collect
We use Google Analytics 4 on this site for visitor statistics, but only if you give your consent via the cookie banner. If you consent, we collect data such as: which pages you visit, how long you stay, your general country/city of origin (not precise location), your device and browser, and the source you arrived from (e.g. search engine, direct link). Your IP address is anonymised before storage.
We do not collect your name, email, or other personal identifiers through Google Analytics. If you contact us via the contact form, we process the information you provide (name, email, message) solely to respond to your enquiry.
Cookies
This site only uses cookies if you give your consent. Cookies currently in use:
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishing visitors for statistics | 2 years | |
| _ga_* | Session state storage | 2 years | |
| mc_cookie_consent | Remembering your cookie choice | Persistent (until you clear browser data) | MERCONSULT (this site) |
Purpose and Legal Basis
We process visitor statistics to improve the site's content and usability. The legal basis is your consent (GDPR Art. 6(1)(a)) — given separately via the cookie banner, and withdrawable at any time by clearing cookies for this site. Contact form data is processed to prepare a contract or on the basis of our legitimate interest (GDPR Art. 6(1)(b)/(f)) in order to respond to your enquiry.
Data Transfers
Google Analytics data is processed on Google's servers, which may be located outside the EU, including in the United States. This transfer relies on the EU-U.S. Data Privacy Framework.
Retention Period
Google Analytics data is retained for up to 14 months per Google's default settings. Contact form data is retained only as long as necessary to handle your enquiry, after which it is deleted.
Your Rights
Under the GDPR, you have the right to:
- know what data we hold about you
- request correction of inaccurate data
- request deletion of your data
- object to processing of your data
- withdraw your consent at any time
- receive your data in a portable format
To exercise these rights, contact us at info@merconsult.fi. You also have the right to lodge a complaint with a data protection authority if you believe your data has been mishandled.
Changes to This Notice
We may update this notice from time to time, for example when legislation or our practices change. We recommend checking this page periodically.